e-cigarettes – What I really think…


e-cigarettes with a lower-case ‘e’, because it’s trendy. They’re everywhere, but why? Partly because traditional cigarettes are less and less acceptable in today’s society, partly because e-cigarettes seem attractive for various reasons, and partly because government policies about e-cigarettes are still weak.

Down with pungent tobacco smells and up with silky-smooth flavors such as strawberries, peach, cranberry, vanilla, lilac, lavender, or if you prefer a more manly flavor, how about mocha, dark chocolate, pipe tobacco, or leather? You get my point.

There’s never been a better time for unscrupulous businessmen and budding marketeer’s to start fobbing off ‘safe alternatives’ to good old tobacco and nicotine. Worse, there’s never been a better time for cowboy entrepreneurs to recruit vulnerable youngsters into starting on a journey of recurring revenues for the manufacturers. Convert the wannabe quitters and engage the youth the while they’re still young enough!

So, while I sit here quietly trying to convince a few people to quit smoking tobacco, I find that there is a bigger problem looming on the horizon. ‘Big business’ is now manufacturing, marketing and advertising dubious alternative products to smoking traditional tobacco, and quite successfully I might add. There’s plenty of money to be made in this new industry which is largely based on a known model: get ’em hooked and reel ’em in.

Hopefully, like me, you’ll realize that this is all a passing phase. The governments will step in. They will be informed by the appropriate scientific bodies of the dangers of smoking electronic cigarettes. There will be strict regulations put in place, and some people will no doubt go to jail for fraudulent activities. Finally, e-cigarettes will become safer over time.

In the meantime, I will go on helping those who wish to quit traditional cigarettes. Just don’t ask me if vaping e-cigarettes is a viable solution to quitting smoking. In my opinion it is not, because it is simply replacing one addictive habit with another.

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